The Jacobson Group

Digital & Print Campaign

I was tasked with designing our digital and print advertisements that helped increase brand awareness in the industry. We decided on a campaign highlighting what makes Jacobson stand out from other general recruiting companies: their unique and exceptional insurance industry knowledge. The campaign’s tone is aimed at being confident and professional so our audience knows they can trust us with top-quality talent. 


Below are examples of infographics I’ve created to promote thought leadership articles we created.

Newsletter Re-Design

Below are multiple editions of Compass, a quarterly newsletter with insurance industry talent news and insights. When I started my position, I was tasked with redesigning the old newsletter. The goal was to make it easier to read and more modern. I contributed to storyboarding, brainstorming the content of the magazine, designing the catalog, retouch photography. I was also in charge of creating the email campaigns and promoting the newsletter on twitter and LinkedIn. 


Presentation Design

Below are examples of presentations and pitches I’ve designed for various conferences.

Social Media Profiles & Graphics

While at The Jacobson Group, I was tasked with creating uniform social media accounts. The goal was to increase brand awareness across various social platforms. I also created graphic headers that employees of the company were encouraged to use on their own professional accounts. 

Additionally, I was tasked with creating social media graphics for all pages. I created templates for reach profile, and they are still used to create their current visuals.

Website Design

I was in charge of redesigning the old website. I worked with our IT department to create a website that had easier functionality.

Old Design


New Design

Copyrighted Image

error: © Rachel Giese Creative