Campaigns
Hoosier Lottery's "Make More Merry" Campaign
I created the design concept for Hoosier Lottery’s winter campaign. Their main objective was to spread joy through their scratch-off tickets.
IMS "Crown Royal 400 at the Brickyard" Campaign
I was in charge of creating the promotional materials for the Crown Royal 400 at the Brickyard musical event. Our goal was to incorporate the Crown Royal coloring with the energetic visuals of the Indianapolis Motor Speedway.
Snapple NSAC "Uncap Originality" Campaign
This was a competition campaign piece from the Ball State American Advertising Federation chapter. We focused heavily on the premium ingredients used in Snapple while pushing the nostalgia that comes with popping a Snapple bottle. The team presented in front of a panel of judges and Snapple brand representatives.
I was the Campaign Director and supervised the creative, media, and research teams led by my peers. Additionally, I was on the presentation team. We received first place in our division.
The Jacobson Group "Your Talent Partner Should Know Insurance" Campaign
I was tasked with designing our digital and print advertisements that helped increase brand awareness in the industry. We decided on a campaign highlighting what makes Jacobson stand out from other general recruiting companies: their unique and exceptional insurance industry knowledge. The campaign’s tone is aimed at being confident and professional so our audience knows they can trust us with top-quality talent.
Strick’s Gift “Common Threads. New Life” Campaign
During my time at redpepper, I participated in Createathon, an annual, 24-hour creative blitz during which we worked nonstop (and nonpay) for some very deserving middle Tennessee non-profits. I was assigned to the Strick’s Gift team. The company is a non-profit organization dedicated to helping newborns in need.
I worked with the team Art Director to update the logo to something more modern. Then I was in charge of designing marketing materials to send to mothers and families who want to donate clothes. I created business cards, informational cards, posters, and took new studio pictures for them to use on social media.
It was very hectic and I think I lost my mind around 4am, but it was an absolutely amazing experience!
