Three Amigos Margarita Bar & Grill is a tequila bar that was planning on opening Fall 2015 in the Muncie Village, a downtown area for Ball State University’s campus. They ended up never opening due to management issues. I created the brand image for the bar, which included the logo, menus and various signs on both the interior and exterior of the bar. They were very adamant on wanting more than one font for “variety”.
They wanted visuals that were “upbeat, fun, and thriving, but with a twist of tequila”. So imagine a Neon party and a mexican restaurant having a child. In addition to the graphics, I helped create a social media presence for them. We created the hashtag #AlwaysAmigos, and started to get the word out that they were opening in a prime location.
ADDY Winners, Branding, Creative Strategy, Design