As the Creative Director for the Ball State Mary Kay campaign, I was in charge of developing the creative strategy through extensive preliminary and secondary research, and designed executions. Also, I was one of the few members selected to pitch the campaign to the client. Click here to view the whole campaign book.
The consumer promise is below:
Ash will encourage every woman to build their own idea of beauty. This campaign will help women foster a personal relationship with a beauty expert that will help guide users through their cosmetic needs. A Mary Kay representative will always be available. Click here to view the creative strategy.
AAF, Creative Strategy, Design, Whole Campaigns