Rachel Giese Creative | Mary Kay: Reveal Your Look Campaign
An upcoming creative mind specializing in freelance photography and strategic design in the advertising industry.
photographer, wedding photography, northwest indiana, wedding photographer, designer, graphic designer, creative advertising, creative strategy, ball state university, advertising, strategy, rachel, rachel giese, geise, rachel geise, rachael,
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Mary Kay: Reveal Your Look Campaign

As the Creative Director for the Ball State Mary Kay campaign, I was in charge of developing the creative strategy through extensive preliminary and secondary research, and designed executions. Also, I was one of the few members selected to pitch the campaign to the client. Click here to view the whole campaign book.

The consumer promise is below:

Ash will encourage every woman to build their own idea of beauty. This campaign will help women foster a personal relationship with a beauty expert that will help guide users through their cosmetic needs. A Mary Kay representative will always be available. Click here to view the creative strategy.

Date

April 4, 2014

Category

AAF, Creative Strategy, Design, Whole Campaigns