For one of my capstone courses, I had to create a strategy and tactics for the Harley Davidson Sportster. Our target was middle aged women. We went with the concept of “Release your Rebel”, and we focused on taking ordinary mom tasks and turning them into rebellious acts with a Sportster. We had to create 3 magazine ads, 3 billboards, 3 social media tactics, and 3 of our choice. We used sponsored apps, blog posts, and mail in coupons.
April 21, 2016
Class Work, Creative Strategy, Design