Rachel Giese Creative | Harley Davidson Sportster
An upcoming creative mind specializing in freelance photography and strategic design in the advertising industry.
photographer, wedding photography, northwest indiana, wedding photographer, designer, graphic designer, creative advertising, creative strategy, ball state university, advertising, strategy, rachel, rachel giese, geise, rachel geise, rachael,
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Harley Davidson Sportster

For one of my capstone courses, I had to create a strategy and tactics for the Harley Davidson Sportster. Our target was middle aged women. We went with the concept of “Release your Rebel”, and we focused on taking ordinary mom tasks and turning them into rebellious acts with a Sportster. We had to create 3 magazine ads, 3 billboards, 3 social media tactics, and 3 of our choice. We used sponsored apps, blog posts, and mail in coupons.

Date

April 21, 2016

Category

Class Work, Creative Strategy, Design