Rachel Giese Creative | Design Works Brand Identity
An upcoming creative mind specializing in freelance photography and strategic design in the advertising industry.
photographer, wedding photography, northwest indiana, wedding photographer, designer, graphic designer, creative advertising, creative strategy, ball state university, advertising, strategy, rachel, rachel giese, geise, rachel geise, rachael,
portfolio_page-template-default,single,single-portfolio_page,postid-51063,edgt-core-1.1,ajax_fade,page_not_loaded,,vigor-ver-1.12,vertical_menu_enabled, vertical_menu_width_290, vertical_menu_with_scroll,smooth_scroll,side_menu_slide_from_right,wpb-js-composer js-comp-ver-5.5.5,vc_responsive

Design Works Brand Identity

Design Works is a Ball State Summer Workshop. True to Ball State’s commitment to experiential learning, the summer academy offers a hands-on immersion into the exciting world of environmental design and problem solving, with fun and creative activities led by the College of Architecture and Planning faculty. The Digital Corps worked with the program to create a brand identity. I was in charge of leading this brainstorm. We wanted to show that the workshop taught you about all aspects of design and architecture. We thought about renaming them to Blue Print Academy and U-LEAD Workshops (Urban Planning, Leadership, Engineering, Architecture, Design), but ended up keeping the name Design Works. Here are some logo ideas that I brainstormed.


January 20, 2016


Branding, Creative Strategy, Design, redpepper