Rachel Giese Creative | Creative Strategy
An upcoming creative mind specializing in freelance photography and strategic design in the advertising industry.
photographer, wedding photography, northwest indiana, wedding photographer, designer, graphic designer, creative advertising, creative strategy, ball state university, advertising, strategy, rachel, rachel giese, geise, rachel geise, rachael,
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Strick’s Gift Campaign

During my time at redpepper, I participated in Createathon. CreateAthon is a annual, 24-hour creative blitz during which we worked nonstop (and nonpay) for some very deserving middle Tennessee non-profits. I was assigned to the Strick's Gift team. The company is a non-profit organization dedicated...

Hoosier Lottery – Make More Merry

As the intern to the Sr. Art Director at Mortenson Safar Kim, I assisted the creative team in developing the Hoosier Lottery's Winter Campaign from early concepting to final production stages. The Holiday Spirit is infectious. Here's how you can help spread it....

Kid Rock – 400 at the Brickyard

The Brickyard 400 is an annual 400-mile (640 km) NASCAR Sprint Cup points race held at Indianapolis Motor Speedway in Speedway, Indiana. I created these promotional pieces for the Saturday night entertainment. They had to stay aligned with the current 2016 Brickyard campaign. ...

Harley Davidson Sportster

For one of my capstone courses, I had to create a strategy and tactics for the Harley Davidson Sportster. Our target was middle aged women. We went with the concept of "Release your Rebel", and we focused on taking ordinary mom tasks and turning them...

NSAC Snapple Campaign

    On April 15th, 2016, Ball State AAF received First Place in the District 6 Blue Track for their Snapple Campaign. I was the Campaign Director and was in charge of overseeing every aspect of the campaign and maintaining the strategy. I was also a member...

National Parks Services Project

I was given the National Parks Services as a client, and was instructed to concept and design packaging for the toiletries in the hotels surrounding the parks. I decided to come up with a "Travel Pack" that the consumer could use inside the hotel or...

Design Works Brand Identity

Design Works is a Ball State Summer Workshop. True to Ball State’s commitment to experiential learning, the summer academy offers a hands-on immersion into the exciting world of environmental design and problem solving, with fun and creative activities led by the College of Architecture and Planning faculty....

ADDY WINNER – Three Amigos Branding

Three Amigos Margarita Bar & Grill is a tequila bar that was planning on opening Fall 2015 in the Muncie Village, a downtown area for Ball State University's campus. They ended up never opening due to management issues. I created the brand image for the...

Pizza Hut: the Flavor of Now Campaign

In addition to being the Creative Director of the student run agency, Adapt, I was on the creative team for the Pizza Hut campaign. Specifically, I helped design mockups for the book and helped perfect the creative strategy. This campaign received 2nd at the District...

BLASTmedia Design Internship

At BLASTmedia, I was the Design Intern. I assisted with design and layout for a multitude of creative assets including (but not limited to) social branding, contests and promotions, motion graphics, banner ads, as well as digital assets for various video projects. I wrote an original...